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Search Engine Optimization

What is SEO?

The term “SEO” is short for “Search Engine Optimization.” In order for your website to flourish on search engines, it has to be optimized to give the search engines what they want. In case you are wondering, nearly one-third of consumers use online search engines when looking for products and services. This number continues to climb in our technology driven age.

Why is SEO important?

Lets start with a few statistics:

Maybe you know this and have paid money for banner ads that show up on the first page. Consider another statistic that may concern you:

What does this all mean? If your website is on the second page, third page, and so on, it is like an old food menu stuck in a box in the attic: no one sees it. The reality is that you may have spent a considerable amount money to get your website designed and pushed out to the internet. However, if your website is not showing up when customers are searching for your product or service, you are out of pocket. This is a big problem that proper SEO can solve. If your website was a car, SEO is your fuel to take you to where you want to be: at the top of search results where customers will interact with your business. If your website is not on the first page, your car is going nowhere.

How does SEO make my business more money?

Statistics show that 32% of people who use Google to find a product or service end up clicking on the top listing that comes up. To put this into perspective, if 100 people search for “home remodeling near me” and you are the top 3 results, 32 people will be clicking through to your website and business listing. Now if 1,000 people were searching for your product or service on any given month, what would 320 more calls or forms do for your business? This is the power that SEO can bring to your business! This is why having or not having SEO can make or break your business.

Another benefit is how SEO affects your sales process. Studies show that SEO leads have a 14.6% close rate compared to 1.7% close rates for outbound leads (printed marketing materials, cold calling, etc). This reason is simple: most people who are coming to search for a product or service are in the market to buy the product or service.

How can I improve my SEO?

Many companies offer SEO but lack the cutting edge strategies to propel businesses forward. The fact is that SEO strategies can change over time because Google is constantly changing. SEO experts have to keep feeding Google what it wants to keep websites above water and relevant in the market. Any changes that Google makes has the goal in mind of better user experience.

Our company has created an effective SEO recipe using a combination of time tested strategies and cutting edge methods for optimum results. If you want to make SEO profitable for your business, reach out today! Fill out the form below or contact us to start growing your business with Rockstaff Consulting!